Colour psychology matters when creating logo?
Logo creation is the identity establishment of a brand. The purpose, concepts, believes, etc of a brand are well expressed in the logo and the designers have unique techniques to build a meaningful logo for the brand. Color psychology is one of them. Yes, it is true that colors tell stories that can reach or save in the customer’s minds effortlessly.
Colour influence from marketing to purchasing?
Colour is the basis of everything we love and choose. People will have some choices regarding the color of a dress or the cover of your mobile phone. Yes, color determines many factors unknowingly. Marketing and logo creation also follow this color trend psychology to attract customers. Colour can significantly influence marketing. Over the years studies prove colors with some personality traits that can reflect in purchasing also, that’s the point where a marketer should brace the strategies. Color psychology has been a technique a designer blend when creating a logo for a brand, choosing the right color representing the concept, philosophy, the people brand focusing.
Here are some commonly popular colors and it’s meanings that popular brands used in their logo:
Red
Usually red is associated with excitement, passion, danger, energy, and action. Red color can provoke strong emotions. People who love red will be bold, thrill-seeker, adventure-lover and can be a little impulsive.
Popular brands use red in their logo:
- NETFLIX( popular entertainment production company)
- CNN(international news channel)
- ORACLE(multinational computer technology corporation)
- COCO COLA(soft drink manufacturing company)
Orange
Orange represents some soft emotions like creativity, happiness, freedom, success, and hope. Marketers can use this color to attract people who are fun and playful, love deep conversations, cheerful, and also creatively entertaining people. However, this color is not as bold as red.
Popular brands use orange in their logo:
- Blogger( blog publishing service)
- Bitly (URL shortening service and management platform)
- JBL (audio equipment manufacturing company)
- Penguin Books ( book publishing company)
Yellow
Yellow is the color of energy as sunlight energizes a day. A positivity shares when eyes strike in yellow color. Personality traits of people loving this color are optimistic, cheerful, adventurous, happiness-spreader, and would pose a calming personality. The brands to attract people by arousing happy emotions will use yellow in their logo.
Popular brands use yellow in their logo:
- Mcdonalds (fast food company)
- Shell (Oil and gas company)
- Nikon (Multinational corporation)
- Eni ( Multinational oil and gas company)
- Hertz (Car rental company)
Blue
Blue is the royal color that brightens noble emotions like reliability, strength, and trust. The deep communication and durability are safe in blue color. Brands to inject these emotions use blue in their logos to predominate their role among customers. Dependable, gently, loyal, peaceful, problem-solving are some emotions blue represents.
Popular brands use blue in their logo:
- Facebook (large social media platform)
- Ford (Multinational automaker)
- Oral B (Manufacturers of oral hygiene products)
- Dell (International technology solution provider)
- Visa (Multinational financial service corporation)
Green
As the phrase, ‘green signal’ says green conveys nature meanings like growth, health, wealth, wellness, and generosity. There is no day we don’t see and enjoy the beauty of the green color. Eyes-relaxing is the specialty of green that’s why God created green everywhere. The people love green is one will find balance in life, they are down-to-earth figure and more practical.
Popular brands use green in their logo:
- Spotify (music streaming platform)
- Subway (restaurant franchise)
- WhatsApp (popular messaging app)
- Woodland (popular brand of outwears and shoes)
Black
Black entertains ideas like boldness, uniqueness, mystery, and power. Along with it also represents deep sadness, darkness, pain, and grief. Intensity and luxury are also some other emotions black render. For more aesthetic appearance and to easily attract potential customers designers use this catchy color when creating a marvelous logo.
Popular brands use black in their logo:
- Adidas (Multinational accessories company)
- Uber (Ride-hailing company)
- Nike (Multinational accessories company)
- Sony (Electronic service multinational company)
Color choosing is never a single step to ignore but an important choice to cover your concepts and present it convincingly and meaningfully.