IT’S TIME TO RE-THINK THE TRENDS

Simplicity is key when you desire to get your point across to a large number of people. Minimalism just makes sense its the ability to make your brand memorable and consistent aims to create a great visual identity. Our Graphics designing team (Mirash … Continue reading “IT’S TIME TO RE-THINK THE TRENDS”

  • Editor
  • February 16, 2018
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Simplicity is key when you desire to get your point across to a large number of people.

Minimalism just makes sense its the ability to make your brand memorable and consistent aims to create a great visual identity.

Our Graphics designing team (Mirash Chandran, Pratheesh P.D and Hary Prasad) has gently twisted the playing cards into a minimalistic ‘Thani Nadan’ style. The English alphabets are replaced with Malayalam ones along with our cultural images.

Why Minimalism?

Art and craft is an area where you can be quite experimental. You have plenty of mediums available out there. All you need is a vision to bring that right connection. Your art is born!.

What’s the point of creating a logo with swooshes and bevels and all types of decoration that have no purpose? Why add so many elements to a design and risk making it overbearing? It keeps things simple and steers your thoughts in the right direction.

“Sometimes making a little change in some creations are more creative than the old ones. with all respect to the playing cards creators, ‘who helped us have memories with cards’, we refresh those lovely memories in a mallu version with a traditional look ” Thaninadan Style”.
~ Deccan Chronicle

The team researched on the idea and rehashed the cards. “Chakyar, who is sarcastic and straight forward, has been selected as joker. Mohiniyattam, Theyyam and Kathakali replaced queen, king and jack respectively. He choose Mohiniyattam for queen because Kerala nadanam came to his mind when he thought about queen. Theyyam is fiery, hence placed as king. Jack indicates style and he couldn’t find anything better than Kathakali to depict our art and cultural style”.

“Minimalism is trending now. Also, it gives the cards a vintage look,”
~ Mirash Chandran creative director.

Brands are starting to focus on minimalism as their desired technique in visual branding and identity. Branding works best if the way you feel about a company relates to the way they feel about themselves and the work showcases this paradigm shift.